sssss

During the production of "Elvis: Behind The Image - The book" the team thought about in which direction they wanted to enhance after ending the first project. After short but heavy discussions it became clear, that there shouldn't be another Candid book as a direct successor. On the book market and in the Elvis world there are certain categories and genres: books, dealing with the 50s, 60s, or 70s, releases fixing on candid shots, manuals, dealing with certain areas like the movies or the recording sessions. Last-mentioned category is resumed under the term "definitive book".

A so called definitive book deals exclusively and especially copious with a special period of Elvis's life and focuses it on that part in specific. In addition the term "definitive book" is used when it is about a book, which reports about backgrounds, the events of the day then, reasons for certain occasions and actions. Such books are, when it's about a topic of the Elvis world, very voluminous and require (preparatory) work, research and well-founded knowledge concerning the exposure to the topic. Especially at Elvis's very versatile life style and intensive periods of work it is very hard to deal with a topic in only one book. As positive examples are to mention here the works of Ernst Jorgensen "Elvis - Day By Day", Joseph Tunzi's "Elvis Sessions III", Cotton's "Jailhouse Rock" - book which deals with vinyl bootlegs or Peter Baumann's "Elvis On CD". Because the producers decided to pubish books covering every genre, they also planned to do diverse definitive books. At last, it was decided to start a 70's illustrated book, dealing copiously with a concert tour of 1975. The according promotion campaign was from the beginning laid out to emphasize the most important aspects representing a book and the producers had thought of already before the creation of "Elvis: Behind The Image - The book". (Layout & artwork - information - restoration - price/performance ratio) It should become a special illustrated book and not, like usual, calling a production a book, which exists of unedited pictures strung together, where folios were forgotten a loveless layout accompanies a common text, which doesn't explain the shown pictures neither gives you useful background information. The decision was made, to start a 70's illustrated book, dealing with the late Elvis, as a book project because with this period of Elvis's life it wasn't handled objectively and it was the time to dedicate a more intensive production to that topic and not to just take another book as sample and copy blindly from it. This book should just follow the once taken path of price/performance ratio and should bring fresh wind into this shop-soiled but loved genre.

Buch
Elvis - Born To Rock